This session will focus on case studies, pointing out specific examples of how various tools have been used most effectively to achieve an organizations goals. Majority of session will be devoted to audience questions and interaction so please come with your questions and challenges! If you've ever had questions like the following, this session is for you! * A Facebook Community page is trumping my organization's "Fan" page. Is there anything I can do about that? * Why would I use a blog vs Facebook or Twitter? * How do I get started with these tools? * How do I staff social media? * We've got a blog. Where do posts come from? * How do I keep up with all of these channels? * How should I consider using photos or video? * What blog tools are available (for free)?